
Someone who accepts anything at “face value” is considered naive and shallow. We have been taught from the cradle that everything is complex, nothing is exactly as it appears, and if you trust your first impressions you will be in trouble .
A certain amount of cynicism is probably healthy. “Face value” is often only one aspect of anything. But – and this is the most important fact – it is usually the most important and obvious facet of anything. In many cases face value is all we need to judge things. A healthy looking apple is probably a fruit that is good for you. Something that quacks and looks like a duck is probably a duck .
One reason that everyone is so worried and nervous could be that they cannot take anything for granted. Maybe that apple is poisoned, or is overpriced, or represents terrible labor practices or elimination of nature or … Maybe that duck is really a clever robotic bomb. There is no end to the fractal, increasingly minor and implausible qualifications and contradictions .
And yet – we mostly exist at the level of “face value”. Sometimes it is a good idea to simply accept things as they appear to be, to not dissect them too deeply. Life and consciousness after all, are limited. Pursuing below face value may cost us much of our precious time, our happiness, and our sanity.
Like Sleeping Beauty, I’ll probably take a big bite of that delicious looking apple while the duck looks on and the hell with it …









