Risk/Reward

Anyone can anecdotally give good reasons for never using an automobile. High on the list is a possibility of a deadly accident, examples of which abound. And yet, in this culture just about everyone uses a car all the time. Math has little to do with it. Nor do the horrible examples of mangled bodies. “Common sense” tells us that in spite of possible danger, it is far more useful to go places in a vehicle than to stay home. Unfortunately, such “common sense” is in short supply in other areas of our lives involving risk/reward .

Actually, anyone closely involved in a fatal accident either involving themselves or someone close to them wants to blame someone. The car manufacturer, road maintenance, whatever. And they rush about telling one and all about what must be done, maybe avoid cars at all cost .

That isn’t effective with stuff people are very familiar with. True “common sense” kicks in. 

But in areas that are less well or less easily understood, anecdotes seem to rule. Medicines, laws, even right or wrong. Too esoteric to be easily understood. ” I know a man who …”, “I had a cousin who…”,” once I was …”.

All true. All irrelevant. When people try to make risk zero, as any entrepreneur can explain, reward vanishes .

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