Advertisers know that big eyes sell. Slap a picture of a baby or a puppy on a product and more people will buy it. Most of us can scarcely resist those cute expressions, and we get a rush of endorphins just looking at them .
Nature probably evolved this in certain mammalian species (especially primates) which have young who require extended care. Humans then tended to breed dogs whose puppies were more appealing. In both cases, the cutest survived.
Social causes have now become deeply entangled with standard advertising. In particular, anti-abortion groups always picture helpless human infants as those being “murdered”. In truth of course most modern abortion involves discarding a lump of mostly formless tissue .
Ah, but the potential… Unsurprisingly anti-abortion never mentions surly teenagers nor terrifying criminals who may result from the rescue.
After babies grow up to be surly teenagers, hardened criminals, nasty insane terrorists, or just people we dislike, we have little trouble handling them roughly. “Pro-life” can be code for a social movement to preserve the “right people”.
Of course the crusaders are sincere. After all, they’ve seen the cuddly pictures on the propaganda media.
HuntingtonHarborThoughts 