Jonestown

There are many examples of “the madness of crowds.” Somehow most of us can temporarily lose our own rationality in a mass action. More permanently we can narrow and harden our logic and belief into a small cult, or a larger “movement.” Some are mindless and temporary such as mobs; others have deep underpinnings supported by leaders and philosophers, like the Nazis .

The prime modern example to my mind was Jonestown, where a large group of “normal” people gave up their ordinary life. Believing in a charismatic leader, they cut ties, liquidated assets, followed him into a jungle community. When times got tough they followed him into mass suicide.

Although Americans are prone to fads, for the most part citizens here have been saved from massive indoctrination by an inborn cynicism. No matter the cause, we often ask “who profits?” “follow the money”, and “what’s in it for you?” This streak of skepticism may not protect us from momentary enthusiasms, but it does tend to make our allegiances quite fragile. For most of us, true belief can flip overnight, with or without external cause .

Not always, of course. Hence Jonestown. The cautionary note there was that apparently more than a few of the “suicides” were “murders”. Crazy powerful leaders are a lot more dangerous than any neighbor following an influencer primrose path.