
A current bugaboo is worry about “ultra processed” foods. On examination, this label turns out to mean to have about as much meaning as anything with “turbo” in the description. “Ultra” used to be defined pretty synonymously with “extreme” or even a little more extreme than regular old extreme. But this connotation has apparently eroded just as much as the other older term, simply slapped on headlines and attention seeking studies to grab interest by shouting about new worries .
” Ultra processed food” is a perfect case in point. On a normal dial indicating, for example, speed, the indicator would range from stop through slow, moderate, fast, to insanely fast or ultra. But the equivalent food dial would label everything under 10 or 15 mph as okay and anything above as “horribly fast.” A fairly useless guide .
So now “ultra” is being slapped on everything bad in the same way “new, improved” used to be attached to anything good. I’m aware that word meanings and especially connotations mutate frequently, so there is little to really get annoyed at. It’s the ridiculously set binary division that is truly crazy .
I will continue to use my own food dial which runs approximately from raw, prepared, lightly processed, heavily processed and – yes – ultra processed. And not to be too worried about occasionally enjoying the “worst” which are – after all _ sometimes very delicious and many of which whole populations have been eating for decades .









