Multiple Choice

Two choice is true choice _ this or that or neither. A fork in the road, one way or the other or go back. But multiplying the number of options rarely gives more honest choice, and the choice that is made is often done in much uncertainty and confusion. 

I mention this because of the vast number of “choices” given Americans in various areas of insurance, savings, career, healthcare, etc. We are assured that so much diversity gives us freedom to select what is best for us. 

Yet what actually occurs is that these numerous choices lead to other hidden choices down the road, ones which we cannot easily evaluate without a lot of time and willingness. The insurance companies, for example, have single-minded teams to sharpen their offerings. An individual does not.

If it is either “A, B, or neither” _ we can all manage. If it is A or any of 10,000 others _ not so much. And how do we truly compare all the infinite obscure sub branches? The short answer is _ we cannot.

Thus the more choices we get _ at least in certain circumstances such as health care or car insurance _ the less true choices we have and the more likely it is that there is no way to evaluate everything and choose rationally. 

Perhaps AI will fix this or change the paradigm totally. One frail human brain is absolutely unable to rationally cope. Massive choice _ another of life’s grand illusions

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